The product of the store's expectations and concerns _ Is the sign eye-catching or unsightly?

招牌是吸睛還是礙眼經典雜誌

The product of the store's expectations and concerns

Is the sign eye-catching or unsightly / Classic Magazine / June 1, 2022

Line official consultation

招牌是吸睛還是礙眼經典雜誌
招牌是吸睛還是礙眼經典雜誌

Taiwan's signboard culture can be traced back to the street houses and commercial concepts of the Qing Dynasty and the Japanese occupation period, especially influenced by Japan. After the war, with the economic takeoff, the acceleration led to the proliferation of businesses, and the demand for signboards increased day by day. Businesses are all looking for ways to maximize advertising benefits, so they are competing to set up all kinds of signs to win over passersby.The battlefield of eyeballs extends from storefronts to arcades and streets.

"For signs, most Taiwanese stores do as much as they can do, and as bright as they can." I am afraid that passers-by will not be able to see them. 」Li Yiqiao, director of Baoyi advertising design, pointed out。 Engaged in the design and production of advertising signs for nearly 20 years,Li YiqiaoOur customers include international chain brands and domestic companies of all sizes.

When assisting customers in planning signs，Li YiqiaoWill pay attention to the surrounding environment, but the focus is not on "integration" but on how to "distinguish" from other signs.

Just find a place to take a look. Are there some signs that are already dirty or faded so that you can't see the name of the store clearly? Are some panels so damaged that only the rusted frame is strong alone? These are all caused by the lack of maintenance and management concepts. They not only destroy the landscape, but may also endanger environmental health and public safety.

Li YiqiaoIt is also invariably stated that many customers "forget to update the signs regularly when they hang up the signs" or "want to wait for the signs to be removed a little more before repairing them together", and chain brand stores will pay more attention to the follow-up management of the signs.

"The current signboard is not only a signboard, but also the company's facade image. 」Li YiqiaoIt has been observed that in the past five to ten years, customers have begun to pay attention to design, through the overall planning of storefronts and signs to present the brand image, create memory points, and strengthen the return rate. For example, some regular shops are no longer as strong and straightforward as before, and they have changed to the boutique route in an attempt to win from the competitive market., Function and beauty may not be mutually exclusive, but can also be connected to each other.

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