Design without Boundaries-Baoyi Advertising 2025 Hong Kong Design Survey Documentary

In the Asian design hub, see the new coordinates of the design

At the end of 2025, inChina Graphic Design Association (TGDA) Under the recommendation and organization of，
Baoyi Advertising was fortunate enough to travel to Hong Kong with a number of outstanding design colleagues for a few days of design exchange.

One of the core of this trip is to visit Asia's most iconic design promotion agency——Hong Kong Design Centre (HKDC)。
We walked into this city that combines creativity and business, and rethought the role of "signature craftsmanship" in the international design link.

Aesthetics of urban signs

Hong Kong's famous signboards are its cultural symbols, but under modern urban management, this often conflicts with "neat aesthetics", but is there only one standard for aesthetics?
Baoyi observed at the scene that how to strike a balance between retaining cultural characteristics (such as the beauty of neon and traditional characters) and complying with modern fire protection and structural safety regulations is a common problem faced by the two places.

This trip to Hong Kong is not only a broadening of vision, but also a redefining of Baoyi's professionalism.
What we bring back is not a simple design style, but a sense of responsibility for "how advertising engineering can become part of the city's brand."
In the future, Baoyi advertising will continue to participate in international exchanges and transform this cross-border design nutrient into a signboard that glows on the streets of Taiwan.

We also ask Hong Kong Design Centre The reception team would like to express their gratitude.
This is an opportunity to see how Hong Kong has transformed design power into economic power, and used visual communication and guidance systems to create a unique urban order in an extremely saturated urban space.