Where is the impact of advertising signboard design on store revenue and brand?

Posted on December 3, 2013

Buffett said: "The price is what you pay, and the value is what you get. "Price means the tangible and clear digital amount of things, but value is an intangible evaluation and feeling. The same is true of the signboard facade. The signboard is no longer about how much budget is spent, but how much value can be brought by spending these amounts. But if you don't focus on the price, but can focus on the long-term value, so that this desire for profit, the temptation of high and low prices, is the smartest investment.

How to invest to create a "non-price competitive advantage" is the so-called differentiation. Let's start with the store's facade signs! With its unique design, high-quality materials and delicate construction methods, it has established distinctive characteristics, not just pure price competition. What is the good design of the facade signboard? ! Often, designers or friends will say, "What's so good about designing signs?" ! Whenever I hear something like this, it's actually quite sad. Whenever we go abroad, whether it is Japan, South Korea, or Europe and the United States, every time we take a photo, it is not the architecture or the scenery. It is important to take the appearance of the store. The memories in our memories are the same as the impression of the city or country. Memories.
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Relative to the brand, in simple terms, the first impression of a strange restaurant or storefront is the appearance of the signboard. It is difficult to erase the overall impression of something formed in the brain through vision. One thing is very important to understand: image is not the thing itself, but people's perception of things. Different people's perception of the same thing will not be exactly the same, so its correctness is affected by human consciousness and cognitive processes. If the design and color matching ratio of your appearance make people feel cheap or unsuitable for this industry, it is not positive for the store.

In order to introduce the high-quality "professional space exterior design concept" to Taiwan and provide Taiwanese customers with a safe and high-quality appearance image, Baoyi Advertising Co., Ltd. was established. At the same time, he has more than 30 design and engineering teams and tens of thousands of advertising engineering performance experience, as well as many engineering design awards and interviews with Apple Daily and public television stations, China Television Stations, Extraordinary News Stations, Dongsen News Stations, and other well-known media. It also uses the combination of the Internet and physical stores to provide professional, safe and high-quality planning and production for entrepreneurs in Taipei, Taichung, and Kaohsiung, Taiwan. Promising advertising products will also bring relatively unlimited business opportunities. At present, advertising signs can only achieve effective advertising benefits through professional planning and design integration and sustainable services.

Advertising signs in important places for enterprises to promote their corporate brand image to the outside world. In order for an enterprise or commodity to gain the attention and favor of consumers, it is necessary to use an appearance signboard to make the first type of contact with consumers. More and more people are paying attention to appearance now, and signboard safety is also closely related to corporate image and cost after all.

/The original text is transferred from Qimo News

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