{"id":418,"date":"2013-05-01T08:00:00","date_gmt":"2013-05-01T00:00:00","guid":{"rendered":"https:\/\/jupiterx.artbees.net\/construction-engineering\/?p=418"},"modified":"2024-09-03T16:29:59","modified_gmt":"2024-09-03T08:29:59","slug":"blog-02","status":"publish","type":"post","link":"https:\/\/tw.bao-yi.com\/en\/2013\/05\/01\/blog-02\/","title":{"rendered":"Creative Taiwanese-made signs sold in Milan, generating 30 million in annual revenue."},"content":{"rendered":"
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Creative Taiwanese-made signs sold in Milan, generating 30 million in annual revenue.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tPosted on May 1, 2013\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Advertising master Ogilvie once said: excellent advertising is \"winning by surprise\", and there are enough extraordinary qualities to capture the minds of readers or audiences, just like prickly fruit hooks the trousers. Then a good signboard should capture the attention in the first place and bring it into the target customer base. \"Signs must be intuitively recognized by customers and conform to their professional image. Clinics cannot be like nightclubs or restaurants. Therefore, I often say that signs are not just signs, but the facade image of a company. \"Leo Li, the owner of Baoyi advertising signs, said. He is dressed in a ramrod suit and his office is designed in a dignified manner. It is precisely to reverse the impression of the traditional signboard line \"blue and white drag, chewing betel nut\". After all, advertising is very fashionable, but signs are very \"unpainted\". \"In the early days, it was difficult to hire designers. Everyone thought this business was very low, and no one wanted to design signs.\" \"As everyone knows, this company, which has been established for 6 years, had a turnover of more than 30 million last year. Its customers include Japanese national clothing, the world's largest coffee chain brand, and even brought its business abroad, making MIT signboards stand on the streets of Milan.<\/span><\/h2><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tThe signboard is the epitome of the city, showing the consumer culture and market trends of one city and one place in detail. But behind the signboard, there are more sophisticated commercial calculations. After all, store rentals are getting more and more expensive, and online marketing is not in a hurry. \"From the first glance of the signboard, you have to bring in the right customer base. \"Grade 6 students have risen from the traditional signboard industry with creativity, recruiting designers and using a variety of media to create moving and swaying doll light boxes to make signs move! Last year, it sold 30 million yuan in performance, scrubbing the stereotypes of this industry from the outside world, and the designers promised to beautify the city's appearance. Photography\/Kang Zhongcheng, some photos provided by the interviewee\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Entrepreneurial rookie signboard falling paint<\/h5>\nAt the age of 36, he was born as an art student. His high school works were selected for the Kaohsiung Art exhibition, but he left the society to work in a design studio. Because he didn't understand computer graphics, he was fired in less than a month and didn't even get a salary. His self-confidence was hit so hard that he stayed at home for a month and practiced drawing software at home. \"My mother thought I had autism. \"He later moved to China and Vietnam to do product and furniture design. The salary was not high and he was far from home. Although the sign company he used to work for beckoned to him, he still felt hesitant after returning to the pot for a while. In the end, because of \"dissatisfaction with the current situation and expectations for life\", the twoFactors contribute to entrepreneurship. In the early days, no works could be endorsed, so they could only be used to attract attention with materials and details, and then to please customers with prices and services. \"I have suffered from the loss of manufacturers cutting corners. The customer was not satisfied and originally wanted to discount, but I decided to tear it down and redo it, and I lost 200,000 to 300,000 yuan. \"I also used cheap paint because I didn't understand the difference in raw materials. \" As soon as the double-sided adhesive sticks, the paint falls off. The red color turns pink and then white. It's really \"falling paint.\" \u300d

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Playing with new media, the design is changeable<\/h5>\nThese experiences are both cruel and valuable to novices in entrepreneurship. They have prompted them to pay special attention to structure and materials. Later, they formed their own work shifts and were responsible for the core combination and hanging projects. In addition to reducing outsourcing costs, they can also ensure the quality of construction. \"It's not that there are no signs falling down and hitting people these days. It's not safe.Would rather not do it. \"The traditional signs are mostly straight and horizontal, monotonous and boring, and they use their brains in the design: \"Medical care needs to be professional, and Japanese restaurants need an atmosphere. We just hope that the signs can help the owners bring in customers.\" \"Leo said: \"There are more dental clinics in Taiwan than 7-11. Online marketing is too slow. You must start with signs. It can't be big but it has no characteristics.\" \"So, he designed an owl graphic light box for an eye clinic, and made a moving and swaying doll sign for a red bean cake shop. The materials covered metal, wood, crystal characters, and acrylic, playing with the media to the fullest. \"Frankly speaking, customers all want a one-stop shop. There is no need to cut the design and production, and the money can be saved. \"Therefore, they opened another design company 4 years ago and hired 7 to 8 more designers. They are responsible for contacting clinics and companies, specializing in dealing with fashion and creative stores, and leading the conception of different styles separately.

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The pursuit of breakthrough Japanese customer recognition<\/h5>\n\"There are 1,500 sign shops in Taipei alone. Everyone does the same, but they can only spend money. What should I do? \"Xiao Si, I just hope that \"it's a little more expensive, and you are willing to let me do it.\" \"Last year, we broke through the core technology and finally received an order from a Japanese customer who is famous for Guimao. \"People often call for inquiries. The first sentence is: Are you very expensive?\" In fact, domestic cars sell for 600,000 yuan, which you think is expensive, but Mercedes sells for the same price, you will find it cheaper. \"As for the quality of our own products, Leo proudly said: \"We are 600,000 yuan, and we can do it!\" \"It's not unreasonable to be so confident. After all, in this business, the entire street is a battlefield, and every signboard is an achievement. Let \"the customer's work speak for us\" and polish this signboard business.

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[Advertising signboard industry] High degree of professionalism, difficult to retain talents<\/h5>\nIn the advertising signboard industry, because the traditional image of \"engineering\" is too profound, most designers feel that it is \"low\" and it is difficult to retain talents. \"In fact, making signs is very professional. You have to understand the materials and construction. You can't design it, but you can't execute it. So you have to spend time to teach, but we often spend half a year training, so he turns to graphic or interior design. \"l sighed. For employees to participate in dividends, salesmen must understand the planning and be on-site supervisors.

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Let employees pay dividends<\/h5>\nThe salesman needs to understand the planning and on-site supervision. \"Some of the signs are installed at 5 o'clock in the morning and some are installed at 5 o'clock in the afternoon. The three meals are not normal. \"Leo has been in business for 6 years, and he has gained 20 kilograms. In addition, the owners are often optimistic about the opening of the day, \"It is also possible to drive out within 3 days. \"There has also been a car fire on the highway, and the signboard was burned to the ground. It was redone and constructed within 2 days. Even the business had to go to the sea to help install and support it. Recognizing that there is no one hero in this industry, they put the focus of their management on retaining talents. In addition to training and investing in equipment, they \"hope that employees can see the future.\" \u300d\n

\n\/The original text is transferred from Apple Daily\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tGO BACK<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

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